As customer expectations evolve at lightning speed, leading retailers must go beyond transactions to deliver truly immersive, data-rich experiences. Maxeda DIY Group—home to renowned brands like Praxis, Brico, and BricoPlanit—recognized this shift and took bold steps to reimagine its digital foundation. The group partnered with Trinet Technologies to lead a large-scale transformation of its IT infrastructure, moving toward a scalable, cloud-first ecosystem designed to support long-term innovation and deep customer insights.
Operating across Belgium, Luxembourg, and the Netherlands, Maxeda serves millions of home improvement customers. To meet increasing demand for omnichannel personalization, seamless supply chain integration, and real-time data analysis, the company needed a unified digital backbone capable of adapting to market dynamics and delivering intelligent, connected experiences.
From Legacy Systems to Cloud-First Excellence
To fulfill this vision, Maxeda migrated its data infrastructure to Google Cloud Platform (GCP) with support from Trinet Technologies. This move brought agility, reliability, and cost-efficiency—laying the groundwork for faster innovation. At the same time, Maxeda upgraded to SAP S/4HANA, enabling the seamless integration of product, customer, and financial data across its enterprise systems.
Trinet’s specialized cloud team worked closely with Maxeda’s IT and business leaders to ensure a smooth and disruption-free migration. This included forming a dedicated cross-functional team to manage the transition from day one, ensuring consistent business continuity while modernizing critical retail systems in parallel.
The outcome was a simplified yet powerful infrastructure that gave Maxeda enhanced control, visibility, and operational speed across all its customer touchpoints. Tasks that once took days to analyze can now be executed in real-time, enabling business leaders to make smarter, faster decisions backed by unified insights.
Enhanced Performance, Analytics, and Customer Experience
The benefits of this digital overhaul extended far beyond cost savings. By unlocking deeper analytics capabilities, Maxeda now delivers more relevant and personalized experiences across its e-commerce platforms, mobile apps, and in-store environments. The company’s marketing and sales teams can now segment customers more accurately, predict buying patterns, and tailor offers based on real-time behavior.
Moreover, the improved infrastructure significantly boosted system scalability, allowing Maxeda to handle demand spikes—especially during seasonal campaigns—with zero impact on performance. The SAP S/4HANA upgrade also improved the execution of key business processes such as order fulfillment, returns, and inventory planning.
By creating a single source of truth for customer and product data, Trinet helped Maxeda build the foundation for an intelligent, connected retail ecosystem.
"Our goal is to deliver not just speed and scale, but a foundation for continuous growth, learning, and innovation.”
Building a Future-Ready Roadmap Together
This partnership between Maxeda and Trinet Technologies has resulted in more than just a technical transformation—it has set the tone for the next chapter of innovation. Together, both teams have developed a five-year roadmap to continuously evolve Maxeda’s IT landscape. This includes:
- Leveraging AI-powered analytics to enhance customer loyalty programs
- Introducing sustainability metrics into the supply chain
- Automating key business workflows through low-code platforms
- Integrating third-party retail technologies with plug-and-play APIs
- And enabling faster innovation cycles with cloud-native development environments
By future-proofing its infrastructure, Maxeda is now positioned to respond swiftly to changing consumer behaviors, economic shifts, and digital disruption.
