When BT Sport announced its rebranding to TNT Sports as part of a high-stakes joint venture with Warner Bros. Discovery, the stakes were high. The media giant needed a trusted partner to navigate a complex business and IT migration for its commercial operations. Trinet Technologies stepped in as that partner—bringing deep domain expertise, agile execution, and a commitment to excellence.
Our engagement was not just about technical implementation—it was about future-proofing a brand in transition. From billing systems to data platforms, we helped TNT Sports redefine its enterprise architecture to align with a bold new commercial vision.
Custom-Built CRM for a New Era of Sports Broadcasting
TNT Sports had unique challenges: legacy systems, disparate customer data, and evolving market dynamics. Trinet designed and deployed a bespoke CRM solution tailored to their commercial division’s needs. The platform provided:
- Intelligent customer segmentation
- Integrated billing logic
- Revenue forecasting capabilities
- Scalable architecture for future market expansion
Built with embedded analytics and real-time market intelligence, the CRM platform became the heartbeat of TNT Sports’ new commercial strategy—empowering sales teams to unlock revenue across traditional and non-traditional distribution channels.
Data Infrastructure that Drives Performance
Beyond CRM, Trinet developed a robust data infrastructure to unify TNT Sports’ insights across products, platforms, and partners. We engineered a modular data layer that enables:
- Seamless integration with third-party platforms
- Real-time access to viewership and engagement metrics
- Personalized customer targeting for off-home markets
The result? TNT Sports can now pivot quickly to market demands, optimize content packaging, and ensure consistent service delivery across channels.
“At Trinet Technologies, we do more than deliver systems—we deliver scalable success. TNT Sports’ transformation is a testament to what’s possible when strategy, architecture, and execution are perfectly aligned.”
Delivering Long-Term Value
Trinet Technologies’ role in TNT Sports’ transformation extended well beyond launch. We continue to support ongoing platform enhancements, user training, and strategy alignment. Our agile delivery model ensures that TNT Sports can innovate rapidly without compromising stability or compliance.
Our deep-rooted relationship with TNT Sports demonstrates our strength in managing large-scale commercial transitions in media, and our ability to bring clarity and speed to complex digital transformations.
