Trinet Technologies partnered with The Urban Cultural Collective (UCC), a renowned performing arts organization in Europe, to reimagine their venues as multifunctional cultural-retail destinations. With a growing and diverse visitor base, UCC sought to unify its digital and physical touchpoints—transforming concerts, exhibitions, and shows into immersive, personalized experiences powered by data and AI.
Using Data to Build Bridges Between Patrons and Experiences
Performing arts centers have long been pillars of creativity and community engagement. However, organizations like UCC face growing pressure to quantify their value, expand revenue streams, and connect more deeply with evolving audiences. By introducing a data, analytics, and AI (DAAI) framework, Trinet helped UCC unify fragmented data sources from ticketing, CRM, food & beverage, and streaming platforms—offering a single customer view that supports personalized engagement and programming.
Through the integration of cloud-native analytics and real-time AI models, UCC can now deliver:
- Tailored content and promotions based on patron behavior
- Enhanced programming and scheduling with predictive insights
- Transparent reporting on social impact and inclusion efforts
- Smarter merchandising and cross-selling opportunities
Breaking Down Silos and Operational Challenges
One of the biggest hurdles for UCC was the lack of data standardization across departments. Disconnected systems made it difficult to forecast demand, understand audience preferences, and measure long-term impact.
Trinet’s solution: A unified, future-ready data platform that automates data harmonization, enforces governance, and integrates with existing applications. This allowed UCC to:
- Streamline event planning and resource allocation
- Monitor key business KPIs in real time
- Measure customer lifetime value and loyalty across channels
- Track the economic footprint of their retail and cultural offerings
“By integrating AI with cultural experiences, we are helping institutions like UCC build sustainable, personalized journeys for every visitor. The fusion of art and analytics opens new doors for growth, innovation, and inclusion.”
Creating a Fusion of Culture and Commerce
Since launching the new DAAI-powered platform, UCC has seen a 28% increase in multi-channel engagement and a 17% boost in merchandise and dining revenue. With QR code-enabled interactions, visitors can now scan a playbill, view behind-the-scenes content, try on merchandise virtually, or receive curated content recommendations—all on their smartphones.
This transformation not only modernized the patron journey but also enabled UCC to position itself as a hybrid hub—blending art, commerce, community, and data in ways previously unimaginable.
