Trinet Technologies is proud to announce a strategic collaboration with Aforza, a leader in cloud and mobile-first solutions tailored for the consumer products industry. Together, we aim to empower premium beverage companies worldwide to transform their front-office operations through advanced CRM (Customer Relationship Management) and TPM (Trade Promotion Management) technologies.
This partnership brings together Aforza’s cutting-edge mobile platform—designed specifically for field sales, trade promotion, and route-to-market excellence—with Trinet’s global expertise in digital transformation, cloud architecture, and intelligent business process optimization. Our joint mission: to help beverage manufacturers and distributors strengthen customer engagement, enhance trade performance, and accelerate profitable growth.
Reimagining Customer Engagement and Trade Execution
Beverage companies operate in a highly dynamic, fast-moving landscape, where agility, personalization, and data-driven decision-making are crucial. Traditional systems are often fragmented, lack mobility, and offer limited visibility across sales channels.
Our collaboration tackles these challenges head-on. The integrated CRM and TPM platform empowers sales teams with mobile access—even in offline environments—and delivers a modern user experience that drives adoption across the organization. Field representatives, account managers, merchandisers, and telesales teams can now work in sync using real-time data and AI-enabled insights.
This solution enables:
- Offline-ready mobile access for frontline teams operating in remote or high-traffic retail locations
- Omnichannel pricing and promotion planning that protects margins while driving volume
- Integrated digital content execution, enabling field teams to deliver the right message at the right time
- AI-powered features, including order forecasting and trade effectiveness analysis
- Unified dashboards and workflows that connect sales planning with execution
Unlocking Profitable Growth Across the Value Chain
With Trinet and Aforza, companies can fully digitize and unify their customer operations—replacing legacy spreadsheets and siloed systems with a seamless, intelligent solution.
Our approach goes beyond software implementation. We work closely with stakeholders across marketing, sales, trade, and finance to ensure full alignment of trade promotion objectives, channel strategies, and field execution plans. As a result, companies can:
- Reduce administrative overhead and increase selling time
- Gain full visibility into trade spend and promotional ROI
- Improve order accuracy and stock availability at point-of-sale
- Shorten planning cycles and respond faster to market changes
- Enhance collaboration between headquarters and field teams
"Our collaboration with Aforza empowers premium beverage brands to move faster, sell smarter, and drive real business impact at every level.”
A Future-Ready Foundation for Global Expansion
This partnership represents more than a product integration—it is a commitment to helping premium beverage companies become truly digital-first enterprises. Trinet’s proven delivery model, global deployment capabilities, and industry knowledge make us uniquely positioned to scale Aforza’s technology across international markets and complex operations.
Whether supporting route-to-market strategies in emerging economies or driving trade excellence in mature retail environments, our combined solution is built to grow with your business.
